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Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires

Norman M. Bradburn, Seymour Sudman, Brian Wansink




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 | #493805 in Books |  Bradburn, Norman M./ Sudman, Seymour/ Wansink, Brian |  2004-04-30 | Ingredients: Example Ingredients | Original language:English | PDF # 1 |  9.05 x1.30 x6.05l,1.17 | File type: PDF | 448 pages

 | Jossey-Bass

||4 of 4 people found the following review helpful.| Dry but thorough|By LJB2006|A bit of a dry read... but you will learn everything you ever need to know about survey design. After my survey research class, I decided to keep it in my collection as a reference material. I even lend it out to some of the Research Assistants in my office to get them familiar with survey design.|0 of 0 people found the following review helpful.|<|From the Back Cover|"The best single source about the present state of knowledge of questionnaire construction."
–Choice |Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questio

Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely used method for collecting information about people?s attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book pres...

You can specify the type of files you want, for your gadget.Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires   |  Norman M. Bradburn, Seymour Sudman, Brian Wansink.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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